Business district welcomes carfree customers with ‘Walk Williams’ event

If I owned a business on Williams I’d want to celebrate these potential customers too.
(Photo: J. Maus/BikePortland)

Imagine a business district that celebrates cycling and welcomes those who do it with open arms. That’s what we have on North Williams Avenue.

As one of the first major commercial corridors in Portland with dedicated cycling access and the highest volume of riders in the city, I’ve often thought of Williams as the best bike street in Portland. Now Venture Portland and the Williams Vancouver Business Association want to cement that reputation with their monthly Walk Williams event which is set to kickoff next Wednesday June 12th.

According to organizer Dane Fredericks, for one evening a month they’ll roll out the red carpet for bicycle riders and other non-car-using customers with live music, freebies, discounts and more. “We know that biking is a pro-social decision that creates pleasant streets and strengthens our community,” Fredericks shared with us via email. He calls this event, “A monthly summer party on the only main street in Portland where bikes come first.”

Here’s how it’ll work (scroll down for full list of exclusive cycling deals):

Pick up an event passport at participating businesses on each second Wednesday June – October from 4-8pm, eat, shop and play to earn three stickers, and turn your passport in for automatic prizes like beer, chocolate or oysters. Each passport you submit is entered into our grand prize raffle, meaning you can play five Walk Williams, automatically win five monthly prizes and enter five times in the grand prize drawing.


And here are the cycling-only deals:

North Portland Wellness Center (4922 N. Vancouver) is giving out free bike seat covers.
JinJu Patisserie (4063 N. Williams) will boost your blood sugar with 2 free bonbons.
Starcycle (4133 N. Williams) will turbocharge your training with a free class card.
Stella’s Kitchen on Williams (4215 N. Williams) is helping you hit your macros with a free Chia Pudding

East Multnomah Soil and Water Conservation District (5211 N. Williams) is offering a free educational urban garden tour for all, but only the cyclists get the free lemonade and cookies.
Poa Café (4025 N. Williams) will help you make and take home your own DIY Slime for $5

Crisp Salads (3901 N. Williams) will set you up with $3 pints.
Hopworks N. Williams Pub & Beer Garden (3947 N. Williams) will knock $1 off your first beer.
Memoz Dessert Café (3494 N. Williams) has cold brew for just $3.

Fringe & Friends Salon (3508 N. Williams) will offer 25% off any single item.
Hand & Stone Massage and Facial Spa (4155 N. Williams) is offering member pricing for 30 min massage $34.95 ($20 savings) all summer.
Monochromatic ( N. Williams) will take 20% off a single item.
Namaste On Williams (4201 N. Williams) will discount a 10 class pack for $102 (reg. $140).
Queen Bee Creations (3961 N. Williams) is offering 15% off everything all day on Walk Williams dates
SpielWerk Toys (3808 N. Williams) will give you 10% off your first visit all summer.
TEMPLE GOODS & PDCO+ HOME (3316 N. Williams) will give you 25% off any single item.
Workshop Vintage (4011 N. Williams) is giving out a free button pin and 10% off coupon.

Check out the official website for more info and download the official guide as a PDF below…

WW Passport DRAFT for review (1)

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and

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